How Response Time Affects Your Google Local Services Ads Ranking

On Google Local Services Ads, a slow response costs you twice: the lead in front of you, and the ranking that brings the next one. Google's own help pages list "your responsiveness to customer inquiries and requests" among the factors that decide ad ranking, note that missed calls may negatively affect it, and say a consistently fast response time could improve your ad's ranking. Your response time is also displayed in the ad for homeowners to see.

What Google Actually Says

Ranking factors include your review score and count, your responsiveness to inquiries, your business hours, and whether Google has received serious or repeated complaints.
Missed calls may negatively affect your responsiveness.
Your typical response time is shown on your ad.

Source: Google Local Services Help, "About ad rankings" and "Manage leads and jobs."

Why This Is A Bigger Deal Than On Yelp Or Thumbtack

Yelp and Thumbtack show your response time to homeowners. Google uses it to decide whether homeowners see you at all. That makes the Local Services Ads lead the most expensive lead to answer slowly in home services — and it's why Lead Dominator connects to Google first.

There Is No Built-In Auto-Reply

Google gives you three options on a new Local Services lead: Reply, Call, or Decline. By hand. If you're on a job, the lead waits — and Google is timing it.

What Lead Dominator does on a Google LSA leadThe customer is texted instantly by name about their request. At the same time your phone rings with a whisper of who they are, what they need, and where. You press 1 and you're talking, from your own business number, in under 10 seconds. Google sees a fast response. The homeowner hears a person.

See it for your trade: Lead Dominator for Google Local Services Ads.

The Next Lead You Pay For Is Going To Someone. Make It You.

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