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Water Damage Restoration · Google Local Services Ads

A Water Damage Restoration Lead Just Came In On Google LSA. Here's The Next Ten Seconds.

Restoration leads are the highest-value, shortest-lived leads in home services. Standing water means the homeowner calls every company on the page until one answers. Ten minutes late is a $4,000 job gone. On Google, speed isn't just about winning the lead in front of you. It's a ranking lever. A slow response costs you this lead and pushes your ad down for the next one — while you're still paying for it.

What Your Customer Gets — Sent For You
SH
Steve H.
Google Local Services Ads · Mesa, AZ
New Lead
RequestBurst pipe · standing water in two rooms · need someone now
Hi Steve, this is Desert Peak Restoration. Got your message about the burst pipe and standing water. Is the water shut off? We're calling you right now to get a crew moving.From Desert Peak Restoration
Water's off. Please hurry.
What You Hear — Only You

"New Google lead. Customer Steve H., Mesa. Burst pipe, standing water in two rooms, emergency. Press 1 to connect."

Why Google LSA Punishes A Slow Water Damage Restoration Company

Google Local Services Ads sit above the map at the top of search results and charge you per lead. Google's own help pages list "your responsiveness to customer inquiries and requests" among the factors that decide where your ad shows, note that missed calls may hurt it, and display your response time in the ad itself.

Worth knowingGoogle has no built-in auto-reply for Local Services Ads. Your options in the app are Reply, Call, or Decline — by hand.

What You Do

Press 1. The call goes out from your own business number. You already know it's Steve H. in Mesa, AZ and what they need. Close the job.

See Lead Dominator for Water Damage Restoration and Lead Dominator for Google Local Services Ads.

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