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Roofing · Google Local Services Ads

A Roofing Lead Just Came In On Google LSA. Here's The Next Ten Seconds.

After a monsoon every roofer's phone lights up at once and every homeowner is calling three of you. Storm leads have the highest job value in the trade and the shortest shelf life. Twenty minutes late is a lost roof. On Google, speed isn't just about winning the lead in front of you. It's a ranking lever. A slow response costs you this lead and pushes your ad down for the next one — while you're still paying for it.

What Your Customer Gets — Sent For You
PS
Priya S.
Google Local Services Ads · Tempe, AZ
New Lead
RequestLeak in bedroom ceiling after last night's storm
Hi Priya, this is Desert Peak Roofing. Sorry about the leak after the storm. Is it still dripping, and is this a tile or shingle roof? What time works for a quick call today?From Desert Peak Roofing
Tile roof, still dripping a little. Now works.
What You Hear — Only You

"New Google lead. Customer Priya S., Tempe. Ceiling leak after storm, tile roof. Press 1 to connect."

Why Google LSA Punishes A Slow Roofing Company

Google Local Services Ads sit above the map at the top of search results and charge you per lead. Google's own help pages list "your responsiveness to customer inquiries and requests" among the factors that decide where your ad shows, note that missed calls may hurt it, and display your response time in the ad itself.

Worth knowingGoogle has no built-in auto-reply for Local Services Ads. Your options in the app are Reply, Call, or Decline — by hand.

What You Do

Press 1. The call goes out from your own business number. You already know it's Priya S. in Tempe, AZ and what they need. Close the job.

See Lead Dominator for Roofing and Lead Dominator for Google Local Services Ads.

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