HVAC · Google Local Services Ads
A HVAC Lead Just Came In On Google LSA. Here's The Next Ten Seconds.
An AC failure in July is the most urgent lead in home services. The homeowner is sweating and calling every company on the page. Whoever answers in the first two minutes gets a same-day repair and, half the time, the replacement. On Google, speed isn't just about winning the lead in front of you. It's a ranking lever. A slow response costs you this lead and pushes your ad down for the next one — while you're still paying for it.
"New Google lead. Customer Marcus R., Scottsdale. AC not cooling, eighty-eight degrees inside, wants today. Press 1 to connect."
Why Google LSA Punishes A Slow HVAC Company
Google Local Services Ads sit above the map at the top of search results and charge you per lead. Google's own help pages list "your responsiveness to customer inquiries and requests" among the factors that decide where your ad shows, note that missed calls may hurt it, and display your response time in the ad itself.
What You Do
Press 1. The call goes out from your own business number. You already know it's Marcus R. in Scottsdale, AZ and what they need. Close the job.
See Lead Dominator for HVAC and Lead Dominator for Google Local Services Ads.
The Next Lead You Pay For Is Going To Someone. Make It You.
No card. No contract. Only 5 founding spots left — free until your new-job revenue goes up.